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Theory of Experiential Communication (TEC)
Chris Wangalwa Center for Public Relations (CPR), Africa Strategic Communication Hub Limited Abstract This article introduces the Theory of Experiential Communication (TEC), which conceptualizes communication as the lived and interpreted experience of stakeholders across seven domains: Product Experience, Service Experience,…
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Flawless Event
โ๐๐ก๐ ๐ก๐ข๐ ๐ก๐ฅ๐ฒ ๐๐ญ๐ญ๐๐ง๐๐๐, ๐๐ฅ๐๐ฐ๐ฅ๐๐ฌ๐ฌ ๐๐ฏ๐๐ง๐ญ ๐ฐ๐๐ฌ ๐ ๐๐๐ข๐ฅ๐ฎ๐ซ๐.โ~PR Scenarios The venue was stunning, the speakers delivered flawlessly, and the media coverage was solid. I stood at the back of the room, watching people mingle and exchange contacts, feeling the quiet…
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The Scapegoat
โ๐ ๐ฐ๐๐ฌ ๐ฆ๐๐๐ ๐ญ๐ก๐ ๐ฌ๐๐๐ฉ๐๐ ๐จ๐๐ญ ๐๐จ๐ซ ๐ ๐๐๐ข๐ฅ๐๐ ๐ฉ๐ซ๐๐ฌ๐ฌ ๐๐ซ๐ข๐๐๐ข๐ง๐ โ ~ PR Scenarios โThe conference room felt colder than usual as I sank into my chair, staring at the empty rows meant for journalists. Not a single journalist had shown…
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Public Relations
Enough with Splitting Hairs, Journalists Too Can Thrive in PR By Frank Ochieng Today, business leaders are grappling with a rapidly evolving corporate communications landscape, mostly exhibited in the advancement of communication approaches and platforms. This has brought to the…
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PR Managers
Why Organizations Should Not Hire Journalists As PR Managers By Anthony Taiti When recruiting individuals to lead strategic departments such as Finance, IT, and Legal, organizations worth their salt only hire candidates with the requisite technical expertise. They understand that…
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Strategic Communication
Applying Strategic Communication for Lasting Social Change Imagine the social change landscape in Kenya as an intricate Venn diagram where circles of influence intersect and overlap, creating a harmonious symphony of transformation. At the heart of this complex web lies…
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Theory of Experiential Communication (TEC)
Chris Wangalwa Center for Public Relations (CPR), Africa Strategic Communication Hub Limited Abstract This article introduces the Theory of Experiential Communication (TEC), which conceptualizes communication as the lived and…
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Flawless Event
โ๐๐ก๐ ๐ก๐ข๐ ๐ก๐ฅ๐ฒ ๐๐ญ๐ญ๐๐ง๐๐๐, ๐๐ฅ๐๐ฐ๐ฅ๐๐ฌ๐ฌ ๐๐ฏ๐๐ง๐ญ ๐ฐ๐๐ฌ ๐ ๐๐๐ข๐ฅ๐ฎ๐ซ๐.โ~PR Scenarios The venue was stunning, the speakers delivered flawlessly, and the media coverage was solid. I stood at the back of…
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The Scapegoat
โ๐ ๐ฐ๐๐ฌ ๐ฆ๐๐๐ ๐ญ๐ก๐ ๐ฌ๐๐๐ฉ๐๐ ๐จ๐๐ญ ๐๐จ๐ซ ๐ ๐๐๐ข๐ฅ๐๐ ๐ฉ๐ซ๐๐ฌ๐ฌ ๐๐ซ๐ข๐๐๐ข๐ง๐ โ ~ PR Scenarios โThe conference room felt colder than usual as I sank into my chair, staring at the…
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Public Relations
Enough with Splitting Hairs, Journalists Too Can Thrive in PR By Frank Ochieng Today, business leaders are grappling with a rapidly evolving corporate communications landscape, mostly exhibited in the…
-
PR Managers
Why Organizations Should Not Hire Journalists As PR Managers By Anthony Taiti When recruiting individuals to lead strategic departments such as Finance, IT, and Legal, organizations worth their salt…
-
Strategic Communication
Applying Strategic Communication for Lasting Social Change Imagine the social change landscape in Kenya as an intricate Venn diagram where circles of influence intersect and overlap, creating a harmonious…